sleep“okay these are dangerously easy to remember lol. I take one while I’m doing my skincare and by the time I’m actually in bed I feel way more ready to wind down. raspberry flavor is so good too.”
our story
vitamins don't fail. bottles do.
Nobody quits because they stopped believing in the ingredient. They quit because the bottle lives in a cupboard, the powder needs a shaker, and the whole thing turns into a small daily errand. So we got rid of the errand.
30-day love-it-or-your-money-backvegansugar-freemelts in secondscancel anytime, in two tapsmade in FDA-registered, cGMP-compliant facilitiesfree shipping over $50
the old way
a shelf you stopped looking at.
Six bottles, a tub, a scoop you can never find. Every one of them asks for a glass of water and a minute of your morning, and every one of them is easy to skip on the day you're running late.
Skipped days are the whole problem. A supplement you take on eleven days out of thirty isn't really a routine — it's a shelf ornament.
so we made this
210mg. four seconds. done.
A strip of dissolvable film that goes on your tongue and disappears. Nothing to swallow, nothing to mix, nothing to rinse.
- 0
- mg per strip
- ~0s
- to dissolve
- 0
- strips a tin
current faves
one strip. your kind of support.
from your routines
1,900+ five-star reviews
“I’m sooo bad at swallowing pills at night so this is perfect. literally just put the strip on my tongue and done. cute packaging, tastes good, and fits into my nighttime routine so easily.”
energy“this is my 2pm lifesaver lol. gives me a nice little boost without feeling like I just slammed another giant coffee.”
“I keep these in my work bag now. so convenient when I need energy but don’t want another coffee or energy drink. cranberry flavor is actually really nice too.”
hangover“where was this when I was 21 😭 I keep these in my nightstand for weekends now. so much easier than forcing myself to drink some giant gross hangover drink.”
where it lives
a tin, not a cupboard.
The tin is about the size of a compact. It goes in a bag, a jacket pocket, a gym locker, a glovebox — which means the strip is with you at the moment you'd actually take it, not eight miles away on a shelf.
That's the entire design brief. Everything else follows from it.
what we leave out
short ingredient list. on purpose.
A strip is 210mg. There is no room to pad it out, so nothing goes on it that isn't doing a job.
- sugar
- artificial colours
- animal-derived ingredients
- fillers
- shaker bottles
what we won't say
we're not going to promise you a new life.
Every dose is printed on the tin, in milligrams, on the front — not buried on the back in six-point type. If an ingredient is in there at a token amount, we'd rather leave it out than use it as decoration.
We say what a strip supports and we stop there. Anything louder than that would be us guessing about your body, and we're not going to do that.
the whole shelf
four strips. one tiny tin each.
No water, no pills, no shaker bottle. Slips in a pocket, melts in seconds, done before you've put your shoes on.
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